Event photography as a profession has been around for decades. But the arrival of digital photography has turned the process on its head. Instead of taking the pictures and then running off to a photolab to get them processed and printed it's now inherent to capture the image, view it digitally and then print, mount and sell it to the customer in less than five minutes. Contemporary digital processes and the latest Dye-Sublimation printers have helped to generate a fast and effective workflow that can generate yield lab potential prints on a fast basis.
So, what events can be covered? Event photography, as its name implies, covers any special events whether indoors or outdoors. School proms, black-tie dinners, dog shows, horse trials, moto-sport. The definition of Contemporary day event photography is whatever where an event is photographed and prints produced and sold to the clients at the event.
Dye Sub Printer
A Contemporary event photography setup needs to be based around speed and quality. A sizeable venture in equipment is required, digital capture, viewing and lab potential printing facilities are required. A digital Slr (single Lens reflex) camera is required to capture the image, any Contemporary day Slr can be used but it should be at least 8 megapixels to ensure that the image can be enlarged to a decent size for printing. Once the image is captured then it should be transferred to a central server where the image is made available for the client to view. The exchange can be done by physically thoughprovoking the warehouse card around. If inherent the camera can be tethered directly to the server or a wireless link between the two could be established for the transfer.
Once the image is on the server then the customer is able to view the images, whether with the aid of a salesperson or on stand alone viewing terminals where the customer can browse the images and take the ones required.
If the customer then wants to purchase an image then it can be yield directly to a Dye-Sublimation printer, mounted in a card mount or frame and packaged for sale. Dye-sublimation printers (Dye-sub for short) furnish excellent potential prints that are immediately dry and can be handled straight away and commonly have a water-resistant coating to increase durability.
The exact event will then direct what other equipment is required. An indoor event such as a school prom will required some form of studio setup to take the images against such as a photographic backdrop and a transported studio lighting setup. Outdoor events such as horse trials will require somewhere to view sell the images from such as a van or trailer or marquee. All that equipment will need to be powered as well, commonly by a generator.
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